Awareness of food hygiene and safety in the South African food service industry is improving largely because of the threat of HACCP legislation. But the role food sanitation and hygiene play in food quality, staff motivation and profitability are still grossly under-estimated. What is more, the consequence of a case of food poisoning is taken too lightly. One highly publicised incident of food poisoning is sufficient to destroy a food business not to mention deter hundreds of tourists. This is something South Africa can ill afford, particularly with 2010 just around the corner. Around the world, awareness of food safety and the demand for public assurance programmes is growing. Food safety is no longer an option - it is an obligation!
EatSafe is a food-safety rating programme designed to offer the food industry a chance to take charge of recognising and rewarding its own professionals. It encompasses: food outlets dealing directly with the public (such as restaurants, hotels, guest houses, timeshare resorts, take-aways, staff restaurants, delicatessens, bakeries, c-stores, hospitals, etc); food manufacturers and suppliers; packaging companies; and a selection of other organisations.
It is being piloted in South Africa but the long-term aim is to turn EatSafe into an internationally recognised rating programme.
The main objectives of EatSafe are four-fold:
* to set high standards of food safety;
* to recognise organisations reaching these standards;
* to link benefits to achievement of these standards; and
* to turn EatSafe into a household name.
The EatSafe standards have been based on internationally accepted food sanitation and hygiene practices and developed in conjunction with leading hygiene audit companies.
EatSafe recognition will develop as the number of EatSafe members grows. At present, members are recognised by written press coverage, door signage and certificates. But once there is sufficient support, large scale public awareness campaigns will be developed including radio, television, cinema as well as other ad hoc marketing strategies. A telephone call-centre is also in the pipeline.
Benefits have been designed not only with business owners but employees, consumers and the economy in mind. For example we are hoping to offer EatSafe qualifications linked to the NQ system as well as employee competitions and recognition programmes.
Other benefits of being part of the EatSafe campaign include:
* tangible and measurable feedback on sanitation/hygiene performance;
* competitive edge over other companies;
* kudos emanating from being part of a new concept;
* being part of a growing advertising campaign;
* improved staff motivation;
* the opportunity to increase volumes of business and consequently sales revenue;
* improved profitability of business through the use of better systems, less wastage, greater revenue, etc; and
* enhanced re-sale value of business.
Once we have built up sufficient membership, benefits will be extended to include:
* access to elite publications, association listings and other forms of media (currently being developed);
* international marketing opportunities;
* international recognition;
* a means for staff to gain internationally recognised qualifications; and
* increased staff employment opportunities.
Primarily EatSafe is a marketing company – focusing on promoting the EatSafe campaign and recognising and marketing establishments reaching its minimum standards. It DOES NOT carry out the audits itself.
Water Purification System
Interested in a water purification system for business or home that produces the “best source of water in the World”? Please contact EatSafe for further info.
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